It’s the year 2021, and the importance of building an online presence for businesses and individuals cannot be overstated. As digital marketing becomes a growing need in virtually every professional field, the music industry is no exception. Besides driving leads and helping you get your message out there, building a modern artist website is a fun and rewarding experience, but it also requires a certain dedication – which is why we are here to help!
Whether you are creating your own music website or working on a client’s one, there are several steps you should consider to get the best results. Below, we have gathered a few for you.
Basics of Building a Music Website
First of all, you should be crystal clear on the kind of message you are going to convey to visitors (fans or potential fans) and what aesthetics will best help you do that. Whilst there are plenty of options available to feed your creativity – for example, you can look at the selection of best music website builders – it is important to remember a few key elements of successful musical websites:
- A website is easy to navigate.
- Fonts are legible and consistent.
- Main buttons are clear.
- A website includes all necessary pages.
Key Steps to Creating an Artist Website
Once your bases are covered, there are a few extra steps you can take to make sure your band/musician website stands out. Besides ensuring you know the best tricks to design your landing page, make sure you:
- Invest in a catchy homepage. It’s the first thing visitors see when landing on the site. Therefore, your homepage should be engaging, catchy and include links to other pages on the site.
- Select your header photo wisely. Good branding starts with a good photo. Choosing a picture that is truly representative of the band’s feel and style will help you find your audience.
- Use CTAs (call to action). To keep the engagement high, it is important to lead visitors throughout your site in a user-friendly way. Using CTAs inviting your audience to buy your record or sign up to your mailing list can help you decrease the bounce rate and improve the user experience on your site.
Choose a Domain Name for Your Music Site
A domain name should align with the band’s name. It should be easy to read and pronounce but also catchy and memorable. Another issue to take into account is making sure the domain of your choice is available. It might be worth researching to know whether that name has been used before and avoid unwanted associations.
Attach a Blog to Your Music Industry Website
The reason more and more bands are choosing to attach a blog to their websites these days is because it works. Among the benefits of creating a music blog are:
- It provides you with a space to share exclusive content.
- It helps you engage your fans.
- It generates web traffic.
- It offers the possibility to promote concerts and merchandise.
The goal of your blog is to leave your audience wanting more. Blog posts in which you share exclusive behind-the-scenes shots or opinion pieces on current topics should do the trick. A blog also provides you with the opportunity to position a variety of CTAs.
Must-have Pages on Your Music Website
In order to extend your outreach, you should consider embedding a music hosting platform to your site. These practical tools allow for a seamless way to share your content. Beside being easy to join and set up, music hosting platforms are there to encourage listeners to discover new music – helping your exposure – and even offer the option to download tunes behind a paywall.
Among the most successful hosting platforms we find:
- iTunes
- Spotify
- YouTube
- Bandcamp
- Vimeo.
- Tidal.
Design your Music Website
Good design lies at the very core of a successful music website. Thankfully, there are a number of sources you can check out for web design inspiration. As the attention span of the average internet user gets shorter, things like an attractive logo or header image can make the difference between a user choosing to hit the play button or not. Also, keep in mind the band’s message throughout every little thing – from photos to blog posts you publish on the site.
Use Music Website Templates
Although by now you should have got a good sense of the ins and outs of website building for the music industry, there is nothing wrong with getting a little extra help. Thankfully, the web is full of inspiring and customizable templates that will save you precious time while doing wonders for your branding!
That’s it! These are the fundamentals of creating a music website that stands out. We hope you found this article informative and are pumped to start working on your site.
